Things I can do
I've done a lot of different things over my career, but these are the things that excite and energize me, and I want to do more of.
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Web Design
Where visual design meets and marries user experience. Armed with the insights from meeting with you and learning your brand story, I'll craft a complimentary story for the web. And organize this information into a wireframe that contains the site copy in basic outline format.
Next, I will translate the wireframes into full website mockups, integrating the template designs, giving you an idea of what the final site will look like. All visuals will be drawn from the brand guidelines, existing assets, stock photography, and anything else we need to create.
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Web Development
Your website will be the digital home for your brand and the top of your marketing funnel. My goal is to achieve depth of information, aesthetic impact, and ultimately, conversions.
Using CSS, HTML, with some Javascript thrown in the mix is where I'm comfortable in bringing designs from mockup to reality. I build on primarily on CraftCMS and ExpressionEngine; each is easy to use both for me in development and for handoff.
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Brand Strategy
Your brand is more than your logo, it is your story. To make sure that your customers notice and understand you, you need to tell your side of the story. My job is to craft a brand that aligns your business goals with your customers' needs. We'll dig into your objectives for the rebrand and beyond.
We’ll help define your brand through key attributes including: voice & tone, look & feel, value propositions, an onlyness statement, and cultural trends.
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Marketing operations
My tool of choice here is HubSpot. I've worked in some other systems, but have found that HubSpot has all the tools I need, is easy and intuitive to use, the interface is the best I've seen among competitors, and their library of free training to become an expert on the platform is second to none. If you need to get up and running managing contacts and sending emails, I can get you there with HubSpot.